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Many large companies around the world understand that they save time and money by using a single source of information for all their publications, whether they output in print, on the Web, or on mobile platforms. By single sourcing, companies see significant gains in three key areas:
| Business benefits: |
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Serve customers well through accurate, timely, personalised communications |
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Improve your bottom line: Increase capabilities and reduce costs |
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| Information benefits |
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Create happy, satisfied customers through better communication |
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Deliver accurate, relevant and timely information |
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Give customers what they need to know — when they need it and in a format that suits them |
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| Process benefits |
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Create content once and use it for multiple purposes, all the while maintaining your brand consistency |
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Access a single content repository for greater accuracy |
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Automate to streamline the publishing workflow, reduce cycles, and speed time to market |
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Meet expanding requirements without increasing costs |
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| Market sectors |
The following market sectors are some of the many that benefit from improved workflow and reduced errors after implementing a dynamic-publishing solution: |
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Marketing departments |
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Magazine publishers |
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Financial services companies |
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Advertising agencies |
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Companies producing a large volume of technical publications |
Dynamic publishing in practice
French communications agency Textuel has met the challenge to produce customised content for worldwide usage by a major international building-materials group. This particular client of Textuel needed to help its subsidiaries in 77 countries develop local communications that incorporated appropriate national and cultural attributes without diluting the group's corporate identity.
Using a dynamic-publishing solution, Textuel has been able to implement consistent, global communications that maintain brand identity, values, and messaging while still allowing for local markets and cultures.
Using an advanced Web interface, the solution enables Textuel's client to publish commercial, economic, and financial documentation on demand in any country through an automated and secure server. Textuel has created "communication modules", which are template designs and content that each subsidiary has access to online.
Users can simply localise the visuals or text using a browser-based editor without modifying — or even being able to modify — the group's corporate identity, including branding, logos, and messaging. The group's communications department, based in France, regularly uses this tool to upload master documents to the server in native QuarkXPress format. Corporate subsidiaries can then access the server to retrieve an online version matched to their local needs. When these modifications are saved, the dynamic-publishing solution automatically creates a native document just for that specific subsidiary.
This solution ensures the client's corporate identity is locked down, but local subsidiaries have complete control over the rest of the content. "The dynamic-publishing tool that we developed with Stepnet (French IT supplier) perfectly matches our customer's needs", said Gilles About, president of Textuel. "Thanks to this solution, all of our client's subsidiaries have access to standard communications tools that they can adapt for local use via the Web. It's a huge savings in terms of productivity for our client — and also for us, because as their agency we are free to focus on our real source of added value, which is our creativity".
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